We go around in anoraks and bicycle clips while they swish through in large cars.
There's also a rather swish beach bar and café here (one of seven in the complex), where thirsty visitors have no need to carry cash.
There's also a sauna (it was built in the '80s, remember), an area for a hot tub and supposedly a very swish tennis court on the roof.
The couple were therefore ensconced in a swish Mayfair hotel last week.
It starts out as social comedy with two lovers quarrelling at a swish party.
I recall taking afternoon tea with a friend and her young daughter in a swish Dublin hotel some years ago.
For a full minute, the only sound was the swish of the mop against the tiled floor.
This turns out to be a very, very swish duplex loft conversion, all open spaces, natural wood, big windows and big art.
That way you'll come off looking swish even if the sound doesn't.
She heard the soft swish of flowing robes, and sensed a maternal, loving presence.