a semifluid soap, especially one made with potassium rather than sodium salts.
Mr Mason and his brother Charles had been running a soap company in Burlington Lane manufacturing soft soap , furniture polish and metal polish, when they foresaw a good trade for boot polish and engaged a chemist to devise a formula.
If you look for truth, you may find comfort in the end; if you look for comfort you will not get either comfort or truth, only soft soap and wishful thinking to begin with and, in the end, despair.
use flattery in order to persuade or cajole (someone) to do something.
Keep it curt, Kenny, and stop soft-soaping us with your loquacity and verbosity.