The city is reborn today as the Big Apple of the East: the buzz is almost palpable.
We need to wake each day reborn so that the sun's appearance in the sky is a huge synchronicity that we share with the other people in our lives and not merely the same old scientifically explainable fact of life.
But next Sunday in Clones a reborn Down team will take on reigning National League Champions Tyrone in a final that promises to deliver a contest of passion and football fervour.
Huddersfield, who had only briefly flickered in the first-half, came out a side reborn after the break and would have grabbed an equaliser just minutes after the restart but for some more penalty heroics from Collinson.
Women who'd long been pensioned off the catwalk are emerging reborn in their fifties and sixties, as coolly desirable, quietly, but confidently shimmering with big-name campaigns.
The reborn union handed out contracts to politically connected businesses and politically powerful, mobbed-up unions.
Since the heady first days after the mammoth's helicopter flight, the prospect of a reborn race of woollies someday emerging from the ice cave has receded further and further into the distance.
We are called back to our baptism, when our old self was drowned in the waters poured over our head and we were reborn children of God.
But sex options, I am no reborn Christian, you know?
But, of course, different standards get applied when you are a Hollywood star versus a suddenly reborn politician who wants to be the governor of the state.