When we first see him he is running pell-mell through the streets of Edinburgh before he is cornered.
A red rope separates about 30 of us from the groaning, pressing mass of humanity that's about to charge pell-mell into the freezing San Francisco Bay.
Bernard embarked on pell-mell international expansion, building strong operations across the rest of Europe, Asia and Latin America.
What's been largely missing, though, through these pell-mell days, has been the time to rethink pat agendas rather than fit the facts around them - or the imagination to give the suckers on all sides an even break.
Unrelenting tosh, it mixes dodgy accents with over-ripe dialogue, hammy performances and the kind of pell-mell pace that leaves little room for subtlety or reflection.
Yet stealthily he has displayed a tactical nous in Europe even if the pell-mell of the Premiership, especially away from home, remains a mystery to his enigmatic and infuriating charges.
We are hunting venison, not hurtling pell-mell to our deaths!
The forwards spent most of the match running pell-mell into each other and then cheating like crazy at the breakdown.
Thus, for decades, corporations and individuals have bored deep into fossil water, which is not replenishable - a pell-mell water mining that has left what remains as brackish as the sea.
The clowns are delivering their aid in the most personal way, with not just a joke and a smile, but hugs and tears and the pell-mell of circus-like performances.