Cheap flights on no-frills airlines are helping to fuel a boom in the northwest's tourist trade.
Many business executives now shun the major airlines and favour the no-frills operators.
The company thrives on offering cheap, no-frills food products and household goods.
She's seen as adding a touch of glamour to the no-frills market.
The airline said it would restructure its European short-haul business to compete with no-frills carriers.
But the consumer magazine also noted that people rated the no-frills carriers slightly worse than two years ago.
He said private insurers will have to offer consumers an inexpensive, no-frills plan.
Rationing, which existed until 1951, was still in place and the diet consisted of basic, no-frills meals.
Manchester Airport is negotiating to get its first no-frills airline.
Millions of extra seats will be available during the summer as no-frills carriers begin new routes.