But he said the county, with its lakes and mountains, had an eminently marketable image that could play well with the wider public.
On a global scale, and in many developing nations, water is a scarce and valuable, and clearly marketable , commodity.
Frustrated savers sell their bonds and put the proceeds in marketable commodities.
Kidding aside, the resolution said water was a basic human right and should not be treated as a marketable commodity.
From comics to card games, movies to merchandise, X-Men is undoubtedly one of the worlds most marketable brands.
English Heritage however, demanded proof that the building had no marketable use.
One of the most interesting - and potentially marketable - are natural aromas.
Increasingly, however, Canadians are writing novels set outside Canada, in order to be global and marketable .
But times have changed, and rugby league has once again become a very marketable commodity.
The other could be a more child-friendly and marketable animal mascot, which are very popular in sports.