We are trying to home in on the talent, focus on the best stories, and we try to be low-key and modest about our role.
Instead it can offer a relaxed and low-key environment that feels like it isn't trying too hard.
After glittering premieres in London and Leeds, this was a much more low-key affair as the cinema only seats 250 people, so invitations were strictly limited.
Burley preached possession but his low-key , modest personality encouraged supporters to give others the credit.
Then again, maybe it won't… today's launch is very much a low-key affair.
But those who expect a low-key industry affair will be in for a surprise.
The transfer, which gives Iraqis official control over their own destiny once again, was a low-key affair, taking place here in the presence of just a few dozen people.
This giant of a man was intellectual, soft-spoken, reserved, yet dedicated; he exuded a low-key intensity.
It's in keeping with her wish to make this event a low-key affair.
There definitely is some virtue in keeping the affair low-key , in not raising the level of expectation, for in case of failure, nobody accuses you of bragging.