The best hope of avoiding a downmarket tabloid TV future lies in the pressure currently being put on the networks to clean up their act.
It tended to have very downmarket front pages and then an attempt to be slightly more upmarket inside.
Yet if you look at the mass circulation downmarket newspapers, or the plethora of glossy celeb mags you would think there was a national obsession with C-list publicity seekers.
The paper has been taken downmarket , upmarket, redesigned, relaunched, and started a price war with the Sun - all without finding any new readers.
She spent most of her early life not far from Rodeo Drive, but in a decidedly more downmarket part of Beverly Hills where the family fashion was shaped by what they could find in charity shops.
A downmarket sausage can contain less meat than other ingredients such as soya, artificial additives and colouring, cereal, rusk and e numbers to prolong its supermarket shelf life.
Blunkett stands accused of colluding with Britain's most powerful downmarket tabloids to further his war with the family of his lover.
Perhaps there should be another target for this blog entry - and that's the people who are willing to take their politics/ideals and morals from a downmarket tabloid newspaper.
On one speech day we calculated that a full 25% of the motors had been hired by mums and dads who obviously felt their own wheels were too downmarket .
Crosse glanced around to discover the source of this unpleasant opener and wasn't surprised to find that the interested party represented a downmarket tabloid.