A $7,000 titanium mountain bike with a smart suspension design and gobs of chichi parts is going to ride, well, flawlessly.
This arcane coffee drink was once the stuff of mystery, to be found only in chichi Italian restaurants, formulated by cagey old waiters wrestling with giant copper kettles that hissed like contemptuous dragons.
Knowing that Gwen is tall made it easy to spot her as I breezed through the chichi lobby.
Belgian influences, on the other had, are confined to a couple of avant-garde fashion designers and a few chichi restaurants in New York, so this is likely to remain a fad.
During the Stock Show in January I wouldn't have thought twice about seeing someone dressed in such a fashion standing in a chichi grocery store.
Yet the overall atmosphere of San Miguel is not remotely of a chichi American town, nor even is it as spruce as neighbouring colonial cities.
‘In the eyes of the world, Paris is a very beautiful city, a romantic, sexy city, but when you come here now it is still romantic and still very beautiful, but it has lost some of its chichi with women,’ he said.
Intrepid shoppers know that it's possible to land a bargain anywhere, even in one of Madison Avenue's most chichi boutiques.
Whereas other top hotels err on the chichi side, this one, opened in November 1998, is more pared-down, using natural materials with a flow of water, space and light, and an earthy colour scheme inspired by spices.
It seems like every magazine I flip through, every department store ad I notice, and just about every chichi woman I see is going loco over logos.