To stress apostrophe , personification, prosopopoeia, and hyperbole is to join the theorists who through the ages have emphasized what distinguishes the lyric from other speech acts, what makes it the most literary of forms.
For what it's worth, the offending sign uses an apostrophe to suggest the possessive of a singular noun instead of the plural intention.
I firstly must congratulate the author for managing to use an apostrophe of possession correctly, because I don't think I could have got past the first page for worrying about it if she hadn't.
I assume that I have that correct, as it is many grocers who have apostrophes and therefore the apostrophe goes after the s which indicates the plural.
The use of an apostrophe here indicates a contraction of ‘it is’ or ‘it has,’ which would make little sense in the context of this banner.
What better trope for the undertaking than the apostrophe ?
The meaning of a word is never unclear because an apostrophe has been misused, a fact that ought to be self evident since spoken language seems to get along just fine even though it has never evolved a verbal cue to indicate an apostrophe .
Let us note, first of all, that hyperbole and apostrophe are the forms of language not only most agreeable to it but also most necessary.
The concept of the possessive apostrophe appears to have evaded his fine mind.
Further, the use of apostrophe in the form of direct addresses to the saints creates the impression of direct communication.